Audience of the Indie Genre

I was interested to see what the consumption of music within the indie genre was like, particularly in Britain.

One of the first figures I found showed that within a focus a focus group, more people accessed their music through social networking, as opposed to downloads. This is good as we would be sharing our music video through YouTube, so more people would be likely to view it, than if it was simply available for download.

As of 2014, according to a survey in America, in 3 of the last 5 years (2009-2014), alternative music has been the most popular genre in sales, with over 50 million albums sold each year. This is very interesting, as I would have highly anticipated pop to be the most popular genre, because the pop genre gets so much play time, both on TV and radio. This shows that the genre of our artists Littlewing is far more popular than we initially thought.

Indie music

• When crossover artists are included with the statistics of music genre, country music is the #1 genre in the United States, accounting for 27.6% of all music listened to regularly.
• Classic Rock from the 1960′s to the 1980′s, which is typically #1 in this type of category, came in second place by a full percentage point.
• Indie music, which when listed as its own genre is the fastest growing music genre, still comes in below current Top 40 hits and popular music from the 80′s and 90′s.
• 18-to-25-year-olds are twice as likely to say they are fans of country music.
• For teens, country music in the US ranks as their third most popular genre of music they regularly listen to.
• More people listen to music from their generation when they grew up when compared to new music that is released today.
• Only 3 music genres saw increases in listenership. Besides country, hard rock and 90′s hits saw increases.

     This show that indie as a genre has become a lot more popular in the past few years, and this could be due to the fact that indie artists are now able to distirbute their music a lot easier. Social networking means that unknown artists, such as Littlewing, are now able to get their music online for free without having to pay expensive fees to get an agent to distribute it.