Friday, 12 June 2015

Andrew Goodwin - Key features of music videos

 - Music videos demonstrate genre characteristics, for example, a stage performance in metal video or a dance routine for boy/girl band.
 - There is a relationship between lyrics and visuals: either illustrative, amplifying, contradicting.
 - There is a relationship between music and visuals: either illustrative, amplifying, contradicting.
 - The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style).
 - There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
 - There is often intertextual references (to films, TV programmes, other music videos, etc).

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